Mit dem Satz “Pastas so good, we’re changing our name!” macht Pizza Hut in UK jetzt ernst – und wird Pasta Hut. Sehenswerte Onlineumsetzung!

While the chain will still sell pizzas, the change of name has resulted from a desire to show that it now offers a range of healthier meals, as well as a variety of new pasta-based dishes.

Says chief executive Alasdair Murdoch: “We’re doing it to try to attract customers who probably haven’t been for a few years.”

FT.com